MAPA Spontex, the UK’s leading branded supplier of cleaning tools and gloves, is aiming to clean up with a TV campaign run through media independent TCS Media, based in Foregate Street, Worcester.
Spontex has also had its head offices in the city since 1999 on Berkeley Business Park in Wainwright Road and TCS beat off competition from around the Midlands to secure the £1m pound account.
Matt Martin, media manager at TCS said: “It’s fantastic such a huge company as Spontex has invested in the local talent available here in Worcester, and we are thrilled to be working with them.”
The appointment of TCS Media is typical of its long standing commitment to supporting local business networks and Spontex head of marketing Joanne Evans said: “We are delighted to be partnering with TCS, their pitch was insightful, forward thinking and enthusiastic and the fact that they are also Worcester based really is the icing on the cake.”
TCS’s first campaign for the cleaning giant will be to support the UK launch of its innovative Easy Max mop which breaks on TV this autumn with a targeted online support campaign.