Prestige ‘Secret Chef ‘sponsorship breaks
OAKBASE INTEGRATED MARKETING UNVEILS PRESTIGE SPONSORSHIP OF ITV’S ‘SECRET CHEF’
Oakbase Integrated Marketing has announced that its client Prestige is the main sponsor of new prime time, ITV show, ‘The Secret Chef’ which launched on February 28, and will run for four weeks.
On air throughout March the ‘Secret Chef’ helps turn kitchen zeros to family heroes. Each episode sees a different professional chef training a cooking novice who is shown the tricks of the trade at their restaurant. The show finishes with the chefs helping their protégés to prepare a gourmet meal for their loved ones.
As the main sponsor, Prestige has bespoke sponsorship idents leading in and out of the show and the ad breaks giving multiple opportunities for Prestige to communicate with the audience regarding its different kitchenware ranges. In addition to the main TV show, Prestige is also underpinning the sponsorship with a digital campaign.
Paul Wright, Managing Director of Meyer Group commented; “This is a huge coup for Prestige and highlights our commitment to the brand in 2017 by communicating across all mediums to our core target consumers.”
Michelle Lawton-Johal, Director at Oakbase Integrated Marketing adds; “The ‘Secret Chef’ ITV show is the perfect fit for the Prestige brand and we are thrilled to be leading this exciting project on behalf of Prestige. Working in collaboration with Meyer Group and TCS Media we have produced creative work that truly reflects the essence of Prestige which has been at the heart of the family home for generations.”
The sponsorship deal was negotiated by TCS Media.
Prestige will be back on TV in a traditional advertising format later in March.