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TCS Q2 Charity Sector Update

TCS Q2 Charity Sector Update

Policy and Consultations

25 UK charities will have their donations doubled by the Government as part of the latest round of funding in the UK Aid Match scheme. Applications close on the 27th July, with charities being informed of the outcome by mid-October.

Public consultation in the Inheritance Tax Review has now closed, with ‘Remember A Charity’ urging the government to consider the impact on charitable gifts in wills. Legacy income is the sector’s largest source of voluntary income, contributing over £3bn a year.

A report commissioned by Charity Finance Group found that 82% of EU nationals working in the UK charity sector would be ineligible to work in the UK post-Brexit, if the same rules as non-EU nationals applied. The report recommended a swift guarantee of free movement for current EU nationals. EU citizens who have lived in the UK for at least five years are likely to be eligible for a new “settled status”; however this is yet to be confirmed in the Brexit negotiations.

Media innovations

Unilever have trialled a new video ad format which allows viewers to choose a charity to benefit from revenues derived if the ad is viewed. Knorr’s Chicken Stock Pot ran a message indicating that if someone watched the ad until the end, they can choose to donate (free of charge) to The People’s Kitchen, The Trussell Trust or WaterAid. The charity then received 50% of the ad revenue.

Chicago’s Cook County Hospital has encouraged people to donate to help premature babies by posting an apartment-style listing for a $4,000-a-night stay in neonatal intensive care. ‘The Tiniest Listing’ was posted on websites such as Craiglist, Hotpads and Apartments.com, with clicking “book” prompting a donation to the hospital.

To access the full charity sector update, feel free to get in touch.

Rayhan Uddin
Junior Planner/Buyer

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