TCS North lands £250,000 sponsorship deal for CarPlan
Leading car care brand, CarPlan Demon will be sponsoring all the motoring programmes on Discovery Channel, Discovery Turbo, Discovery Shed and Quest during the busy car care quarter period that covers March, Easter and the two May bank holidays.
More than 300 hours of motoring content per month will be wrapped in CarPlan Demon bumpers and Demon advertising will be spread across several channels concentrating on the busy bank holiday periods.
Discovery’s motoring line up includes UK premieres of great British car shows such as Wheeler Dealers, Cars that Rock with Brian Johnson, Fifth Gear and Fast and Loud that will all now be synonymous with great British car care products from CarPlan Demon.
Peter Schofield, Chairman of Tetrosyl Group (parent company of the CarPlan brand), said: “We’re all big fans of Discovery Network’s motoring programmes and its large targeted audience makes it a good fit for us. CarPlan Demon Foam is the only product that produces a high density foam shampoo by simply being attached to a garden hose rather than a pressure washer. This world-patented product produces a rich, thick foam that clings to your car’s paintwork to lift the dirt off while Demon Shine just sprays on to give your car a great shine in no time at all. It is car care made easy and very quick too, which is handy when you know Fifth Gear is about to start …”
Steve Evans, Managing Director, of TCS Media’s Wilmslow office said “this is a real coup for us. We are thrilled to be working with Europe’s largest car care brand. The sponsorship deal is a great fit and forms a springboard for a broader communications strategy”