TCS Media is awarded Amtico assignment.
TCS has been appointed to plan and buy Amtico’s media.
David Price, TCS board director heading up the account, said “we are really looking forward to a long and mutually-rewarding relationship. Amtico is a great brand and has always been at the leading-edge of floor products. We will be working with the marketing team closely developing a media strategy that provides cut-through in, what has become, a very cluttered market sector”.
Trading since 1964, Amtico is now part of the family-run Mannington Group of New Jersey, USA.