TCS broker sponsorship: The University of Law / The Guardian
Brokered by TCS, we’re delighted that The University of Law have just committed to a two year renewal of an exclusive sponsorship of The Guardian’s Study Law pages.
Central to the multifaceted partnership is an editorial hub, populated by ULaw content on topics from surviving freshers week to postgraduate study tips. Other editorial elements include an online Q&A which will take a deep dive into a legal issue of the day.
On the advertising side, the commitment spans both print and digital. ULaw will maintain 100% share of voice on all online articles about studying law. They’ll also benefit from extensive behaviourally targeted impressions across the wider Guardian site. In the newspaper, ULaw secure a presence within all relevant supplements during 2018 and 2019.
We know brands can benefit from the values which exist between titles and their readers, and by underpinning our campaigns with real data, we know we’re reaching the right audiences.
At TCS we see great results from content-led partnerships, both for ULaw and other clients. If you would like to know more about what a content partnership could do for your brand, please get in touch!