Sky and BT Paying Less for Premier League Football
Sky and BT Sport are paying approximately £500m less than the record £5.13bn the two broadcasters paid last time for the 2016-19 rights to televise the premier league live. This inaugural fall is significant – there’s definitely a lowered expectation in terms of the take-up of packages and viewers.
The game’s live remit remains the chief crowd puller, so no doubt the fans could be left lighter in their pockets as a result. It remains to be seen how long clubs will continue to finance the insanely exorbitant wages of players for what amounts to essentially running around a field over a fixed time period.
This least cerebral of games may finally be on the decline.
Robin Dorman & Rani Rai