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Programmatic accounts for 45% of UK display ad spend

Programmatic accounts for 45% of UK display ad spend

adweek

The UK this week played host to Ad Week Europe, where Microsoft used the opportunity to reveal that programmatic trading accounted for 45% of all display ad spend last year, with the figure representing 106% growth from the previous year.

The figures also revealed that mobile’s share of the display ad spend market was 60%, with video commanding a 26% share of the market.

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