Life begins on Sunday
The Mail on Sunday has introduced a new and permanent 44 page lifestyle section: ‘life’. The section takes its material from Event magazine, and will include health, travel and food content. I think this is a good move from TMOS, and agree that Event should stick to the arts content. However, I don’t think this section brings anything we haven’t seen before – and not sure about the advertising/editorial ratio in the back half (lots of classified ads interrupt the editorial for too long).
TMOS’ editor Geordie Greig said:
“Our new Life section has been designed to help our three million readers live their lives to the full, engaging them with inspiring features and columns that reflect their busy and varied lives.
We’ve listened to what they want and we’re no bringing some of our best loved columnists regular features together with a selection of exciting new elements, all in one freshly-designed pull-out section that will appeal both to our loyal readers and to advertisers”.
Media & Marketing Manager