GDPR is Significant, Necessary…and Finally Here!
After months of attending seminars, hearing from the professionals (and the scaremongers), and debating the ramifications on our industry, the EU General Data Protection Regulation (GDPR) is upon us.
In case you’ve been living on the Planet Zarg for the last year, GDPR comes into effect across all EU member states from today. This includes the UK: the government signed up to the bill regardless of Brexit.
GDPR is designed to strengthen the rights of the individual over their own data and make organisations accountable. Personally, I think this is long overdue. We as consumers are being bombarded with an ever increasing volume of (meaningless) content which we’re failing to engage with.
Marsha Lindsay, CEO and Founder of Lindsay Stone & Briggs, alluded to this recently in her excellent presentation at the Network One’s Indie Summit. She noted that in the US, content output per brand, per channel, per year had increased by 35%, whilst content engagement had fallen by 17% per channel over the same period.
Clearly it’s time for a change, and we believe GDPR will be a force for good for brands. It will clean up the available data used for targeting, and lead to more relevant and engaging content for consumers across all devices.
The price for not taking GDPR seriously could be fatal for businesses. It’s not just the financial penalties, but also the loss of credibility which will have a huge impact. We’ve already seen this in practice with the recent case of Facebook and Cambridge Analytica – and that was before the 25th May deadline!
As I mentioned at a recent internal GDPR training session, we are continuously reviewing our processes and procedures to remain compliant. This is not the end, but rather just the beginning of ensuring your data is safe and secure with us.