FREEDOM TO GO TV campaign breaks
TCS has been working with the National Caravan Council in developing a national TV initiative to attract the next generation of caravanners and campers to get out and enjoy the great outdoors.
The campaign breaks on 15th May and runs for 4 weeks on ITV Breakfast.
Justin Mallinson, associate director at TCS heading up the account said “This is an exciting project and is potentially huge, as the opportunities are massive. The whole political and economic climate suggests more people are going to be staying at home in the short to medium term, what could be better than to explore Britain’s fabulous countryside”
The campaign is funded by the NCC, The Caravan Club and The Camping and Caravan Club.
The Freedom To Go concept was borne out of the need to raise awareness of the benefits of leisure vehicle holidays and to smash some of those preconceived ideas that you have to ‘rough it’ on a campsite.
The air time was planned and booked by Rani Rai out of TCS’s broadcast unit.