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Colour B4 makes cinema debut on the back of No1 box office hit

Colour B4 makes cinema debut on the back of No1 box office hit

TCS’s cinema campaign for Medichem’s Colour B4 brand broke last weekend.

Planned and negotiated by Matt Martin out of the Worcester office, the activity is built around the smash hit ‘One Direction: This is us’ film that premiered last Thursday and saw over half million admissions in the first weekend.

Martin said ‘the fit between our core target audience and the One Direction fan base is perfect, it really is a great opportunity to brandish the product in front of the ideal consumer’

Launched in 2009, Colour B4 is the World’s best-selling hair colour remover. It was the first hair colour remover ever available on the UK retail market.

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