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Ad of the Week – Bohemian Rhapsody

To mark the release of the biopic Bohemian Rhapsody, the Metro newspaper wrapped 5,000 copies with that very famous silhouette of Freddie Mercury and his microphone. These were handed out exclusively at London Waterloo and London Liverpool Street stations.

It wasn’t just an ordinary cover wrap: when the first page was turned, the first few lines of the famous Queen song played out loud. It was bold, bright and Bohemian, …

  • Posted: October 26, 2018

National Newspapers: Reading Beyond the Headlines

For the last decade or so, headlines and figures around the state of national newspapers have been increasingly bleak. Financial losses and cutbacks, dwindling circulations and reduced advertising revenues have dominated the coverage.

It’s undeniable that newspapers continue to operate in a challenging climate. But the outlook is a lot brighter than recent history would suggest.

The latest figures from the Advertising Association and WARC …

  • Posted: September 6, 2018

Ad of the Week – EasyJet

After Germany were knocked out of the World Cup earlier this week by the mighty South Korea, EasyJet ran this very clever tongue-in-cheek press ad to promote their flights to Germany.

It’s the perfect example of quick response advertising and has been done with the speed you’d usually only expect from digital ads. Perhaps they already had the copy sent over in the …

  • Posted: June 29, 2018

PAMCo Launches in Readership Revamp

PAMCo (Publishers Audience Measurement Company) launched last Thursday replacing the National Readership Survey (NRS). This will be the first system to produce a single, trusted, audience measure for readership across a brand’s print and digital platforms. It will offer a de-duplicated view of how people consume published media on a daily, weekly and monthly basis.

Findings from the latest PAMCo data revealed that, in 2017, nearly all national newsbrands received …

  • Posted: April 26, 2018

Facebook Apologises with National Press Adverts

In light of its recent data privacy scandal, Facebook have apologised to users for failing to adequately protect their information.

To do so, Mark Zuckerberg took out full page print ads in several Sunday papers across the UK and US. This included taking out a back page ad in The Observer – the paper which originally broke the Facebook/Cambridge Analytica story.

Unlike the press …

  • Posted: April 4, 2018

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