We have a new campaign launching for our client Araldite, targeting tradesmen and pushing distribution through Screwfix.
The campaign combines a mixture of National Press and Radio, with the creative referencing their iconic campaign from 1983 -where they glued a car to a 48 sheet site!
“Ah look, Amazon have started doing kettles. Oh no, wait…”
Luckily, I’ve been reassured I’m not the only one to have, as per the brand’s intention, misinterpreted Amazon’s current ad campaign upon first glance.
The simple idea of taking the basic shape of the Amazon Echo cylinder and transforming into another everyday item works well, and succeeds in encouraging the consumer to look twice.
It’s not often we have print ads as our AOTW, and so it feels fitting that when it does happen it’s the marketing body for national press’ doing – Newsworks.
They’ve launched a fantastic new campaign called ‘It’s time to get real’. You’ll find the ads in national press (natch) and also across out of home sites – and the creative really is worth seeing. The ads position emojis …
I love Ikea’s Frakta bag ad published last month. It draws on the similarity between the signature Ikea massive 40p shopper bag, and the new Balenciaga £1,600 blue leather tote, and has been much commented on in the media industry.
I find the humour of the checklist to ensure the Ikea tote is authentic (and not a fake) great, sometimes funny advertising is the …
“I like this because of how powerful the imagery is. Taking something as inconspicuous as a set of car keys and making it into such a universally violent image really resonates – one of the best car safety ads I’ve ever seen!”
Junior Media Planner/Buyer