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National Newspapers: Reading Beyond the Headlines

For the last decade or so, headlines and figures around the state of national newspapers have been increasingly bleak. Financial losses and cutbacks, dwindling circulations and reduced advertising revenues have dominated the coverage.

It’s undeniable that newspapers continue to operate in a challenging climate. But the outlook is a lot brighter than recent history would suggest.

The latest figures from the Advertising Association and WARC …

  • Posted: September 6, 2018

Ad of the Week – EasyJet

After Germany were knocked out of the World Cup earlier this week by the mighty South Korea, EasyJet ran this very clever tongue-in-cheek press ad to promote their flights to Germany.

It’s the perfect example of quick response advertising and has been done with the speed you’d usually only expect from digital ads. Perhaps they already had the copy sent over in the …

  • Posted: June 29, 2018

PAMCo Launches in Readership Revamp

PAMCo (Publishers Audience Measurement Company) launched last Thursday replacing the National Readership Survey (NRS). This will be the first system to produce a single, trusted, audience measure for readership across a brand’s print and digital platforms. It will offer a de-duplicated view of how people consume published media on a daily, weekly and monthly basis.

Findings from the latest PAMCo data revealed that, in 2017, nearly all national newsbrands received …

  • Posted: April 26, 2018

Facebook Apologises with National Press Adverts

In light of its recent data privacy scandal, Facebook have apologised to users for failing to adequately protect their information.

To do so, Mark Zuckerberg took out full page print ads in several Sunday papers across the UK and US. This included taking out a back page ad in The Observer – the paper which originally broke the Facebook/Cambridge Analytica story.

Unlike the press …

  • Posted: April 4, 2018

Birmingham Live Launch

The Birmingham Mail recently re-branded their website to Birmingham Live, and threw a party to celebrate!

The site is currently the fourth largest regional newspaper website in the country. Publisher Trinity Mirror are hoping to build on this further by re-branding to a younger and fresher vibe. This was reflected in the party location, the Digbeth Dining Club, which offers a variety of street food in a nightclub setting.

The event …

  • Posted: March 28, 2018

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