TCS Media

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PAMCo Launches in Readership Revamp

PAMCo (Publishers Audience Measurement Company) launched last Thursday replacing the National Readership Survey (NRS). This will be the first system to produce a single, trusted, audience measure for readership across a brand’s print and digital platforms. It will offer a de-duplicated view of how people consume published media on a daily, weekly and monthly basis.

Findings from the latest PAMCo data revealed that, in 2017, nearly all national newsbrands received …

  • Posted: April 26, 2018

Facebook Apologises with National Press Adverts

In light of its recent data privacy scandal, Facebook have apologised to users for failing to adequately protect their information.

To do so, Mark Zuckerberg took out full page print ads in several Sunday papers across the UK and US. This included taking out a back page ad in The Observer – the paper which originally broke the Facebook/Cambridge Analytica story.

Unlike the press …

  • Posted: April 4, 2018

Birmingham Live Launch

The Birmingham Mail recently re-branded their website to Birmingham Live, and threw a party to celebrate!

The site is currently the fourth largest regional newspaper website in the country. Publisher Trinity Mirror are hoping to build on this further by re-branding to a younger and fresher vibe. This was reflected in the party location, the Digbeth Dining Club, which offers a variety of street food in a nightclub setting.

The event …

  • Posted: March 28, 2018

TCS broker sponsorship: The University of Law / The Guardian

Brokered by TCS, we’re delighted that The University of Law have just committed to a two year renewal of an exclusive sponsorship of The Guardian’s Study Law pages.

Central to the multifaceted partnership is an editorial hub, populated by ULaw content on topics from surviving freshers week to postgraduate study tips. Other editorial elements include an online Q&A which will take a deep dive into a legal issue of …

  • Posted: February 14, 2018

Let’s Talk Tabloids

The Guardian debuted its new tabloid format last Monday, and the Observer followed yesterday. Aside from the format downsizing, The Guardian has redesigned its masthead, added a new section (‘Journal’) and upgraded to a larger G2. It has come to the dark side.

Personally, I’m not so keen on the new masthead. It was once (read: 9 days ago) easy to spot the blue Guardian in a line-up of newspapers …

  • Posted: January 22, 2018

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