TCS Media

Point of View

Ad of the Week – McDonald’s

It’s a universally accepted truth that British people are obsessed with talking about the weather. Whether it’s awkward small talk or genuine excitement/disgust, nothing gets us going quite like it.

McDonald’s played on this theme brilliantly with their recent digital out-of-home thermal campaign. The fast food chain worked with the Met Office to produce a live temperature update and 5-day weather forecast using …

  • Posted: May 11, 2018

An Ideal Husband Opens at Vaudeville Theatre

Last week I went to see An Ideal Husband at the Vaudeville Theatre. It is the third play in the Oscar Wilde season currently being run by our client Classic Spring Theatre Company.

Having opened the season with a very good production of A Woman of No Importance, followed by Jennifer Saunders’ hilarious performance in Lady Windermere’s Fan, the next Wilde instalment had high …

  • Posted: May 9, 2018

Ad of the Week – NYC Commission on Human Rights

Whilst on a recent trip to New York, a series of ads about sexual harassment caught my eye.

The one I managed to capture (above) had the phrase “It’s just flirting” scribbled out to read “It’s sexual harassment”. There was another variation of it that scribbled out “It’s just a joke” in the same way.

In the current climate, adverts to remind people that …

  • Posted: May 4, 2018

Broadcaster VOD: The Bigger Picture

Last Wednesday, I attended the Thinkbox event Broadcaster VOD: The Bigger Picture. It was the first occasion in which ITV, Channel 4 and Sky had joined forces and pooled their considerable resources to examine shifting viewing consumption. In particular, how that viewing shift relates to Broadcaster VOD (video-on-demand).

Dubbed ‘Project Firefly’, this unprecedented alliance underlines broadcaster anxiety in response to Netflix and Amazon. Using state-of-the-art research, neuroscience and first party …

  • Posted: May 3, 2018

Ad of the Week – Doritos

I love an ad that makes me laugh – and this new one from Doritos is right up there.

The thought of someone else sucking the cheesy Doritos crumbs off my fingers is very disturbing!

For my son, sucking the crisp residue off his fingers is almost heavenly. My son’s behaviour combined with the horrific violation of personal space acted out by an adult made this a really hilarious …

  • Posted: April 27, 2018

© 2019 TCS Media