TCS Media

Point of View

Ad of the Week – HSBC

Even though HSBC moved on from being ‘the world’s local bank’ in 2011, the tagline still remains very much cemented in people’s minds. My AOTW is HSBC’s new ad for their Connected Money app, part of the recent ‘Together We Thrive’ campaign (which I think is making gains in solidifying this new positioning). Once again featuring Richard Ayoade, this ad plays on expressions through visual depictions of finance-related expressions: ‘skipping’ …

  • Posted: May 25, 2018

GDPR is Significant, Necessary…and Finally Here!

After months of attending seminars, hearing from the professionals (and the scaremongers), and debating the ramifications on our industry, the EU General Data Protection Regulation (GDPR) is upon us.

In case you’ve been living on the Planet Zarg for the last year, GDPR comes into effect across all EU member states from today. This includes the UK: the government signed up to the bill regardless of Brexit.

GDPR is designed to strengthen …

  • Posted: May 25, 2018

Ad of the Week – Coca Cola

While it must be wonderful to have a client like Coca Cola, it must also be one of the toughest jobs around. This product has been around since 1886, and still has the same recipe – how do they continue to reinvent themselves in today’s oversaturated media-world?

On a very warm Tuesday I got an answer to my question. I was flicking through Time …

  • Posted: May 18, 2018

TCS, NABS and Mental Health Awareness Week

Over the last few years, there has been a growing conversation around mental health. With the help of technology, social media and well-known public figures, more people are thinking about their attitudes towards mental health, and challenging the stigma surrounding it.

At TCS, we understand the importance of mental health and looking after one another, so it made perfect sense for us to become a partner of NABS.

NABS is a non-profit …

  • Posted: May 17, 2018

What Will be the Effect of TfL’s Proposed Junk Food Ban?

London Mayor Sadiq Khan announced a new proposal last week to ban ads for food and drink high in fat, salt or sugar (HFSS) across London’s tube and bus network. This is in an attempt to tackle the increasing number of obesity cases in London, which Khan described as a “ticking timebomb”. He stated that he wanted to reduce the pressure on families …

  • Posted: May 14, 2018

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