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Point of View

Ad of the Week – Ikea

This week, IKEA Canada released their short form video IKEA DRAG, where drag queens transformed IKEA products into something unexpected. The message was ‘be yourself and beautiful things will happen’. I’m totally addicted to Ru Paul’s Drag Race at the moment, so naturally I was excited when I first saw this. What stood out for me the most was how well IKEA …

  • Posted: June 22, 2018

What is it Like Working in a Media Agency During Ramadan?

Over the past four weeks, along with millions of other Muslims across the UK and world, I’ve been observing the holy month of Ramadan. During these 30 days, Muslims refrain from eating or drinking during daylight hours, participate in special night prayers and donate to charity, among many other practices and activities.

Although I’ve fasted during Ramadan since I was a child, I was initially nervous about doing it this …

  • Posted: June 21, 2018

Bimuno Trial Experience

In general, I lead a healthy lifestyle: I’m very fit and active, I don’t smoke and I rarely drink. I first became aware of the world of supplements and gut health when I took antibiotics to combat an infection. At the time my pharmacist recommended I take probiotics to help maintain the natural ‘good bacteria’ that existed in my body, which would be wiped out with antibiotics. Last year, I …

  • Posted: June 19, 2018

Ad of the Week – Jurassic World: Fallen Kingdom

I have always felt something was missing at King’s Cross station: Dinosaurs. Luckily, Universal Pictures have found a way to fill the Dinosaur-shaped hole that is King’s Cross station by staging a takeover to coincide with the premiere of Jurassic World: Fallen Kingdom. The centrepiece of the takeover, which I find to be particularly menacing, is the full sized Tyrannosaurus Rex.

Whilst station dominations like …

  • Posted: June 15, 2018

Pride, Solidarity and Ben & Jerry’s

Two years ago this week, in the early hours of the morning, Omar Mateen opened fire on a gay night club in Orlando, killing 49 people. Waking up to the news the next day broke my heart. This was not only an abhorrent attack and loss of life, but this was an attack on my community.

The next day after work, rather than …

  • Posted: June 14, 2018

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