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Point of View

Ad of the Week – Volkswagen

While my friends and I were discussing the Belgium v Japan game on ITV1 during half time, something caught my eye, it was the Volkswagen ad.

This ad was perfectly timed to appear during the World Cup, playing on the heart strings of a number of men, who I imagine, also have kids at school. It highlights the importance of family, and could perhaps make some feel guilty if they were …

  • Posted: July 13, 2018

Ad of the Week – Pride in London

It’s Pride in London on Saturday, and sadly I have to march instead of watching the England match! However, whilst missing the match is massively annoying, I am still proud to be marching once again, to celebrate my community, the gains we have made in society, but also protest for the rights of those who still don’t have them, even within the UK (looking at you Northern Ireland!).

This year’s ad, …

  • Posted: July 6, 2018

The Housing Market and How Developers Can Cut Through

The housing market may be fairly stagnant within London and the surrounding area, but the regions (particularly the Midlands, North, and West) are buoyant. Fuelled by limited supply and high demand, the average house price is currently at an all-time high of £227,871.

Consumer confidence is still suffering however, as cost of living continues to grow faster than wages.

Raw materials remain at a premium, with some brick types having a six …

  • Posted: July 5, 2018

Fit Challenge – TCYes!

In June, five TCS employees strapped on Fitbits and formed the Fitness super group, ‘TCYes!’. The challenge was an inter-agency competition – pitting teams against each other by recording each team’s fitness over the duration of the month: steps, calories, active minutes and for some of the better performing individuals within our team, steps, steps and more steps. The winning agency wins a trip to Rwanda, where they …

  • Posted: June 29, 2018

Ad of the Week – EasyJet

After Germany were knocked out of the World Cup earlier this week by the mighty South Korea, EasyJet ran this very clever tongue-in-cheek press ad to promote their flights to Germany.

It’s the perfect example of quick response advertising and has been done with the speed you’d usually only expect from digital ads. Perhaps they already had the copy sent over in the …

  • Posted: June 29, 2018

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