TCS Media

Point of View

The importance of keeping ahead in the Arts and Entertainment market

 

There are some big numbers to consider when operating in the Arts, Leisure and Entertainment sector. How about £2.4bn? And that’s just the Performing Arts contribution per annum.

As an agency playing a modest role supporting and advising our clients on how to invest money in media wisely, and with a profitable return, we will be attending tomorrow’s Arts, Leisure and …

  • Posted: March 17, 2015

PR and media buying unity – it’s a no brainer

For years I have wondered why smaller, independent, PR firms are not working closer with like-minded media planning and buying agencies.

Invariably both disciplines serve the same master, that of creating brand value, in one shape or another; getting the right message in front of the right people, at the right time. It’s not rocket science.

Therefore, it must be in the interest of the client to ensure that communication budgets are …

  • Posted: July 2, 2014

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