TCS Media

Point of View

Ad of the Week – McDonald’s

The new McCafé TV ad got me chuckling this week. Their ad is made up of scenarios we are all too familiar with when we go out for our daily coffee. McDonald’s pokes fun at the pretentious hipsters serving pretentious coffee to very confused-looking customers. Since when did coffee become so damn complicated? McDonald’s aren’t really known for their great coffees. However, hats off to them for finding the gap …

  • Posted: August 17, 2018

How Many Ads Do We Really See Each Day?

A couple of months ago, I read an article that claimed that we see 2,500 adverts a day. There are 86,400 seconds (or 1,440 minutes) each day, so that means that, on average, we’re seeing 1.74 adverts a minute!

To me that seemed far too high, so I decided to conduct my own experiment. I ordered some clickers and asked a number of colleagues at TCS to spend a whole day …

  • Posted: August 16, 2018

Ad of the Week – Halifax

The Halifax “There’s No Place Like Home” TV campaign reminds me of how friendly and down to earth the bank’s staff are. I recently experienced this first hand when I arranged my mortgage through them.

The mortgage advisor in the current TV ad is seamlessly integrated into the classic Wizard of Oz film starring Judy Garland. This isn’t the first time Halifax have used Warner Bros. characters in their ads: …

  • Posted: August 10, 2018

Transforming the Retail Experience to Keep the High Street Alive

Over the last 12 months there has been a steady stream of blows to the bricks and mortar retail industry. House of Fraser announced that it will close half of its stores in 2019, while Marks and Spencer announced 100 store closures by 2022. We also saw a decline in footfall and sales figures as a result of the Beast from the East, …

  • Posted: August 9, 2018

Ad of the Week – TK Maxx

In a consumerist society, advertising predominantly exists to showcase a brand’s benefits and positive attributes. Commercials are rife with superlatives and comparatives to make products and services stand out above the competition. Aside from using ads as a vehicle to communicate apologies for mistakes or faulty items, brands (for obvious reasons) rarely mention any of their flaws.

This is what I really like about the current TK Maxx radio ad. …

  • Posted: August 3, 2018

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