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Point of View

Ad of the Week – Louis Vuitton

I’m loving this ad from Louis Vuitton for their ninth fragrance – even if it’ll set me back nearly £200!

It uses the power of TV and draws on Hollywood names, acting almost as a mini-film capturing different moments in a woman’s life journey.

The ad stars Oscar-winning actor Emma Stone, was made by Oscar-winning director Sam Mendes, and features music from Beyonce: a winning combination indeed! Without even smelling …

  • Posted: September 14, 2018

Ad of the Week – John Lewis & Waitrose

The new ad by John Lewis/Waitrose is fab, and it’s not even Christmas time! The ad featuring a performance by school children of the Queen classic Bohemian Rhapsody premiered this week during The Great British Bake Off.

This two minute ad highlights the re-branding of John Lewis & Waitrose, kicking off a joint marketing campaign entitled ‘& Partners’.

In a challenging retail market, this re-brand focuses on the brands’ commitment to …

  • Posted: September 7, 2018

National Newspapers: Reading Beyond the Headlines

For the last decade or so, headlines and figures around the state of national newspapers have been increasingly bleak. Financial losses and cutbacks, dwindling circulations and reduced advertising revenues have dominated the coverage.

It’s undeniable that newspapers continue to operate in a challenging climate. But the outlook is a lot brighter than recent history would suggest.

The latest figures from the Advertising Association and WARC …

  • Posted: September 6, 2018

Ad of the Week – Vilnius

I think that the Visit Vilnius ad is very clever. It’s so close to the line that I’ve got to admit I’m surprised it has been allowed by regulators, but this is what makes it so good! It’s risqué, cheeky and funny. Obviously invoking stereotypes about the g-spot, and comparing the perceived lack of awareness of it to the city is smart, and …

  • Posted: August 31, 2018

SVoD: Advertising in an Ad-free World

The rumours you heard are true, Netflix is now showing ads promoting its content between episodes. Although this is as yet only a trial revealed to a handful of subscribers, the implications therein are intriguing. So far, the response has been negative; viewers are reportedly aggrieved by this unsolicited interruption to their viewing. In fact, the resentment has been so acute that some have threatened to dump their subscriptions. A …

  • Posted: August 31, 2018

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