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Ad of the Week – HSE (Health Service Executive)

I came across an article about an Irish anti-smoking ad that was so good it had been imported across the Atlantic to run in New York. I watched it, and was not disappointed.

Originally released last year by Ireland’s health service, the HSE, the ad tells the stories of (real) ex-smokers to encourage others to give up for good.

31 seconds in, I got chills. Over 1m people in Ireland …

  • Posted: January 5, 2018

Ad of the Week – CoppaFeel!

Why do I always feel like I’m behind the curve? Maybe because I’m middle aged! This ad first appeared in Oct 17, but I only caught it last night. As the resident cinema ‘guru’, I was in the new Odeon Luxe Haymarket (which most of you will remember as Odeon Panton Street, next to the Harold Pinter Theatre).

Waiting for the film to start, I was on my phone trying to …

  • Posted: December 29, 2017

Why Online Brands Still Need TV

For online brands, reattributing advertising budgets to offline channels might seem counterintuitive. But once you’ve reached the ceiling of digital, TV advertising is the next step for established online businesses wanting a bigger and better space to work with.
 
TV helps build brands, drive sales, grow audiences and forge lasting relationships with customers.
 
It’s no accident that online businesses were the biggest spenders in TV advertising in the UK last year …

  • Posted: December 23, 2017

Ad of the Week – Swarovski

This Swarovski ad caught my attention on the way home from my last pre-Christmas day in the office, and I had to stop to take a proper look. Adding small, glittery lights made the static format interesting, and a little sparkle never hurt anyone.

Hannah McCready
Media & Marketing Account Manager

  • Posted: December 22, 2017

Best Christmas Ad 2017

TCS staff have voted for their favourite Christmas ad and the results are in (and with only one vote between first and second place it was a very close call)…

Third place:
Tesco – #Everyones Welcome

Second place:
BBC One – The Supporting Act

And the winner is…

Marks & Spencer – Paddington & The Christmas Visitor

Merry Christmas from all of us here at TCS!

  • Posted: December 15, 2017

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