TCS Media

Point of View

Facebook, Data and Cambridge Analytica

Here’s a story that will run and run. It has all the elements of a Hollywood movie. Wronged innocents, shady organisations, theft and the requisite bad guy.

Facebook were already in the spotlight (and have been for months). However, the involvement of Cambridge Analytica – and links to dodgy elections – have blown this story onto front pages globally. This has heaped further pressure on Facebook, whose stock has plummeted …

  • Posted: March 21, 2018

ISBA backs 100% viewability

The Incorporated Society of British Advertisers’ (ISBA) development of a 100% viewability standard for digital display advertising is pretty good news. But is anyone else confused, or is it just me?

ISBA are now working with MRC: great. They’re also working with JICWEBS. So are the IAB. The IAB and MRC have also worked together. Let’s not forget the regional trade bodies: the WFA, ANA, ACA, and of course …

  • Posted: March 19, 2018

Ad of the Week – Carmex

I heard this Carmex ad on Capital Xtra first thing in the morning. My first thought was “I wonder which new song this is?”. After listening more closely I realised that it was in fact, a very catchy ad! I was quite impressed because it stopped me from changing stations or moving to Spotify (yes, even I sometimes try to avoid ads).

The ad is creative and it shows. By using …

  • Posted: March 16, 2018

The Best and Worst Advice From Our Mums

Happy Mother’s Day!

For most of us, mum is the first face we see and our first love. She’s one of our biggest supporters but (sometimes) our fiercest critic – whilst also being a friend. We may never be able to give back what Mum has given us, but at least we can share their love. This Mother’s Day, we at TCS have been …

  • Posted: March 12, 2018

Ad of the Week – Twitter

During the Oscars last week, Twitter ran a timely ad championing female empowerment as part of their #HereWeAre campaign. The ad is narrated with a poem by Denice Frohman, and features 60 seconds of prominent women including filmmakers Ava Duvernay and Issa Rae. My favourite line of the poem was “tell them, when we discovered life on another planet, it was a woman — and she built a bridge, not …

  • Posted: March 9, 2018

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