TCS Media

Point of View

Ad of the Week – Sainsbury’s

I really enjoyed watching the new Sainsbury’s ad, I saw it during Location, Location, Location on a Friday night eating dinner – very good media planning there!

The use of day-to-day scenarios, shot in black and white, with instant message emoji conversations overlaid was clever, and very relatable to the target audience. The everyday couple/family/friendship group can easily identify with the basic need of feeling hungry and wanting to be fed. …

  • Posted: October 12, 2017

Ad of the Week – Virgin Holidays

Virgin Holidays have released a brave (albeit incredibly cheesy) film showing a straight couple on a honeymoon facing the types of discrimination that LGBTQ+ couples face.

Brave, considering the media hoo-ha around the McCains featuring a gay couple in their ad and subsequently removing them in the 30” cut-down.

It will be interesting to see how Virgin Holidays use this film, whether it will be used in above the …

  • Posted: October 5, 2017

Ad of the Week – Campaign to End Loneliness

The Campaign to End Loneliness inspires thousands of organisations and people to do more to tackle the health threat of loneliness in older age. We all know someone who has been through it, and it might well happen to us one day too.

Research has shown that the effect of loneliness on health is comparable to smoking 15 cigarettes a day.

Loneliness is a killer, and there’s just no excuse for …

  • Posted: September 25, 2017

Ad (Break) of the Week – Royal National Institute of Blind People & Channel 4

RNIB and Channel 4’s brilliant ad break of the week appeared during ‘Undateables’ on Monday night. We often hear about eye conditions, normally described verbally as the equivalent of looking through this, that or t’other.

Seeing adverts start (with 20/20 vision) slowly deteriorate (into seeing it how those with various eye conditions would) was incredibly hard hitting and produced immediate empathy for those who suffer.

On the downside, however brilliant a concept, …

  • Posted: September 20, 2017

Ad of the Week – Financial Conduct Authority

Late at night… something appears… tense music…

Hmmm, what’s this all about…

Rumblings from an apple pyramid… “C’MON, get to the crunch”

WHOA?? What is that?!

Kitchen roll stack… “C’MON, just pick one, MAKE A DECISION”

It looks like.. no, it can’t be?

“Sniffy man, MAKE A DECISION, DO IT NOW, C’MON”

I think it might actually be… it so bizarre, but funny and I’m enjoying it…

Catchy ditty, “Bye byes to the PPI”…

WTF? It is him …

  • Posted: September 15, 2017

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