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Point of View

Ad of the Week – Discovery

I don’t notice many adverts, but this Discovery one stuck out. Seal singing, fans waving and crying. WOW! I hadn’t seen or heard about him for a while. I wondered if it was promotion for a new tour, album or worse – aftershave? Intrigue as to what was coming kept me watching. Then… boom! A shark jumps out and grabs him. I was startled and shocked, but then came the …

  • Posted: July 24, 2017

Ad of the Week – Mercedes-Benz

This ad is simple, but made me smile, and I stayed to watch its duration rather than go to make a cup of tea. The sentiment resonates well with me because I’m the youngest sister and the youngest of 4 female cousins – I was used to hand-me-downs as a child!

Advertising that brings back childhood memories and evokes an element of nostalgia is clever; emotion always helps to build brand …

  • Posted: July 19, 2017

Ad of the Week – RSPB

This DRTV commercial promotes the RSPB’s free guide ‘Welcome Wildlife to your Garden’, using a combination of 2D and 3D CGI and live action footage. This brings the storybook to life and makes for a fun and endearing commercial.

Much of our wildlife is under threat and across the UK nature is struggling to survive. Hedgehogs, House Sparrows and Bees are amongst those in trouble. This commercial tells the story …

  • Posted: July 12, 2017

Ad of the Week – Pride in London

My ad (or ads) of the week hold a huge amount of importance to me personally. The ads are for Pride in London and will be aired on Channel 4, marking 50 years since homosexuality was legalised. In addition to this Channel 4 will be showing a number of documentaries as part of a special season celebrating all things LGBT.

There are a number of films – a 90 …

  • Posted: July 7, 2017

Ad of the Week – Slazenger

There is no doubt with the sun shining and the temperatures rising, we must be coming to the end of the warm spell as Wimbledon is upon us. Whilst watching Eurosport’s excellent coverage of the Aegon Championship at Queen’s Club, one advert stuck out. It was repeated many times, and I probably am the target audience (or at least I play tennis a couple of times a week), but it’s …

  • Posted: June 29, 2017

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