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Point of View

Teleshopping: A Study In Motion

Rani and I attended a recent Teleshopping event, hosted by Sky Media and Clearcast in conjunction with Thinkbox. It was a very enlightening set of presentations which highlighted the continued relevance of Teleshopping and addressed some of the negative perceptions surrounding it.

As TV is so hugely trusted and revered as a medium, Teleshopping is particularly effective for launching new products and driving brand awareness. One of its key benefits is …

  • Posted: November 8, 2018

Ad of the Week – Bohemian Rhapsody

To mark the release of the biopic Bohemian Rhapsody, the Metro newspaper wrapped 5,000 copies with that very famous silhouette of Freddie Mercury and his microphone. These were handed out exclusively at London Waterloo and London Liverpool Street stations.

It wasn’t just an ordinary cover wrap: when the first page was turned, the first few lines of the famous Queen song played out loud. It was bold, bright and Bohemian, …

  • Posted: October 26, 2018

BARB’s Project Dovetail Splutters to Life

In accordance with shifting consumption patterns, the TV audience measurement body BARB has now begun to track viewing across the four primary screen types: TVs, tablets, PCs and smartphones.

After being on the cards for a while, this has finally come to fruition – albeit in staggered steps. Codenamed Project Dovetail (due to the phenomenal complexities involved), it remains in its first stages, with further milestones still to be revealed. This …

  • Posted: October 8, 2018

Ad of the Week – Louis Vuitton

I’m loving this ad from Louis Vuitton for their ninth fragrance – even if it’ll set me back nearly £200!

It uses the power of TV and draws on Hollywood names, acting almost as a mini-film capturing different moments in a woman’s life journey.

The ad stars Oscar-winning actor Emma Stone, was made by Oscar-winning director Sam Mendes, and features music from Beyonce: a winning combination indeed! Without even smelling …

  • Posted: September 14, 2018

Ad of the Week – John Lewis & Waitrose

The new ad by John Lewis/Waitrose is fab, and it’s not even Christmas time! The ad featuring a performance by school children of the Queen classic Bohemian Rhapsody premiered this week during The Great British Bake Off.

This two minute ad highlights the re-branding of John Lewis & Waitrose, kicking off a joint marketing campaign entitled ‘& Partners’.

In a challenging retail market, this re-brand focuses on the brands’ commitment to …

  • Posted: September 7, 2018

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