TCS Media

Out of Home

The Eternal Power of Creativity

What do you remember from your commute this morning, out of the hundreds of ads you saw? For me, it was the Barbican’s Dorothea Lange Exhibition (see image above). But why? The answer is simple, it hits at the most primal of human emotions: survival, fear, sadness, pity and love. This got me thinking – with the modern media landscape being dominated …

  • Posted: July 23, 2018

Ad of the Week – Jurassic World: Fallen Kingdom

I have always felt something was missing at King’s Cross station: Dinosaurs. Luckily, Universal Pictures have found a way to fill the Dinosaur-shaped hole that is King’s Cross station by staging a takeover to coincide with the premiere of Jurassic World: Fallen Kingdom. The centrepiece of the takeover, which I find to be particularly menacing, is the full sized Tyrannosaurus Rex.

Whilst station dominations like …

  • Posted: June 15, 2018

Pride, Solidarity and Ben & Jerry’s

Two years ago this week, in the early hours of the morning, Omar Mateen opened fire on a gay night club in Orlando, killing 49 people. Waking up to the news the next day broke my heart. This was not only an abhorrent attack and loss of life, but this was an attack on my community.

The next day after work, rather than …

  • Posted: June 14, 2018

TCS attends Kinetic Academy Training Day

Yesterday Patricia and I attended Kinetic Academy: a full day of events introducing new starters in the media industry to the world of Out of Home advertising.

The day began with a brief introduction to Kinetic. This touched on its position in the OOH market and all its various specialist business units – including TCS’s OOH partner Zone.

We then discussed the strengths of OOH as a channel. This included …

  • Posted: June 1, 2018

Ad of the Week – McDonald’s

It’s a universally accepted truth that British people are obsessed with talking about the weather. Whether it’s awkward small talk or genuine excitement/disgust, nothing gets us going quite like it.

McDonald’s played on this theme brilliantly with their recent digital out-of-home thermal campaign. The fast food chain worked with the Met Office to produce a live temperature update and 5-day weather forecast using …

  • Posted: May 11, 2018

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