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Out of Home

Ad of the Week – Swarovski

This Swarovski ad caught my attention on the way home from my last pre-Christmas day in the office, and I had to stop to take a proper look. Adding small, glittery lights made the static format interesting, and a little sparkle never hurt anyone.

Hannah McCready
Media & Marketing Account Manager

  • Posted: December 22, 2017

Ad of the Week – Newsworks

It’s not often we have print ads as our AOTW, and so it feels fitting that when it does happen it’s the marketing body for national press’ doing – Newsworks.

They’ve launched a fantastic new campaign called ‘It’s time to get real’. You’ll find the ads in national press (natch) and also across out of home sites – and the creative really is worth seeing. The ads position emojis …

  • Posted: October 19, 2017

Ad of the Week – Bungie / Activision

Travelling home one evening I saw these ads for ‘Destiny 2′, Sony PS4’s latest game, developed by Bungie and published by Activision. It was a set of five consecutive adverts, with two either side of of the central ad – which read ‘NEW LEGENDS WILL RISE’. What made it so great was that each panel was on mounted glass, sharpening the clarity of the images and making the creatives look …

  • Posted: September 7, 2017

Ad of the Week – Volvo

I saw this Volvo advert in Oslo Airport, Gardemoen. I think the copywriting ties in so well with the location of the advert being in an airport.
With the summer holidays nearly upon us and the audience seeing this flying off somewhere, whether for business or pleasure, family holidays will no doubt be on their minds. This large poster made me stop, smile and snap a picture. It gives Volvo a …

  • Posted: May 26, 2017

Ad of the Week – Loose Women

The Loose Women panellists recently bared their bodies – on billboards around the country, natch – for their latest campaign ‘Body Stories’.
It might not sound too unusual, until you realise that the photos are sans filters and airbrushing. The aim of the campaign is to encourage all women, whatever age or size, to celebrate the story their body tells. I think it’s refreshing to see women in the public eye …

  • Posted: May 12, 2017

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