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Ad of the Week- Cancer Research

Earlier this week I walked past two cheery volunteers, raising money for Cancer Research in the run up to World Cancer Day.

Standing on one side of the ticket barriers, they encouraged those entering/exiting the station to donate. What really struck me was that they accepted contactless donations.

I rarely carry cash, and (after watching numbers of commuters donate using their cards) it looked like I wasn’t the only one.

This …

  • Posted: February 2, 2018

Ad of the Week Part 2 – Cadbury (cont.)

It’s not often that an advertising campaign successfully manages to manifest itself in real life, but this weekend that’s exactly what Cadbury are doing.

This week’s ad of the week from Matt told the story of a young girl wanting to buy her mum a birthday treat in the form of a chocolate bar. All she has to pay for the chocolate are plastic coins, buttons, a prize medal and …

  • Posted: January 26, 2018

OVC Launch Second Largest Digital Screen in Europe

OVC (Outdoor Visual Communications) recently launched the second largest digital screen in Europe. It’s based at the Victoria Warehouse in Manchester, and overlooks the major traffic junction less than 200 metres away from Old Trafford.

It’s a vast site (370m²) in an iconic location, and it’ll definitely dominate the skyline. It’s ideally placed for traffic travelling along Bridgewater Way, Chester Road and Trafford Road. Commuters, public transport users and visitors to …

  • Posted: January 24, 2018

Ad of the Week – Swarovski

This Swarovski ad caught my attention on the way home from my last pre-Christmas day in the office, and I had to stop to take a proper look. Adding small, glittery lights made the static format interesting, and a little sparkle never hurt anyone.

Hannah McCready
Media & Marketing Account Manager

  • Posted: December 22, 2017

Ad of the Week – Newsworks

It’s not often we have print ads as our AOTW, and so it feels fitting that when it does happen it’s the marketing body for national press’ doing – Newsworks.

They’ve launched a fantastic new campaign called ‘It’s time to get real’. You’ll find the ads in national press (natch) and also across out of home sites – and the creative really is worth seeing. The ads position emojis …

  • Posted: October 19, 2017

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