Yesterday Patricia and I attended Kinetic Academy: a full day of events introducing new starters in the media industry to the world of Out of Home advertising.
The day began with a brief introduction to Kinetic. This touched on its position in the OOH market and all its various specialist business units – including TCS’s OOH partner Zone.
We then discussed the strengths of OOH as a channel. This included …
With GDPR coming into force this Friday, Mintel hosted a ‘Bitesize Briefing’ on consumer attitudes towards data sharing and privacy.
Matt King, Mintel’s Category Director for Tech and Media, spoke about the conflict between consumers’ desire for services built on data sharing and their underlying concerns about privacy and security. Unsurprisingly, marketers often struggle to find the right balance between the two.
Many consumers don’t fully understand how their data is being …
Prince Harry and Meghan Markle’s wedding was the biggest TV event of the year thus far, with 13.1 million people watching on the BBC and 3.6 million on ITV.
The level of exposure was remarkable both domestically and globally, and a major coup for the performers involved. The cellist Sheku Kanneh-Mason, who played a frankly astonishing set including Ave Maria, saw his album rise …
Congratulations to David Baxter, Patricia Hytonen, Candice King, Dominic Draper & Rayhan Uddin who all passed this year’s IPA Foundation Certificate.
This is a fantastic achievement and demonstrates our continuing commitment to learning for all our employees, as well as our support of the IPA’s CPD programme.
Well done to all five candidates who worked hard to achieve this success.
Our client Centre:MK is currently running a new TV ad showcasing their Spring/Summer collection. The ad will be running on ITV regional, ITV and All 4 VoD, and Sky AdSmart. This campaign has been supported by OOH and Instagram. Check out the video below!
Junior Media Planner/Buyer