TCS Media


Ad of the Week – Winter Olympics

A friend of mine shared an ad for the Winter Olympics on Facebook, which demonstrates the continuous love and support that mums give their young Olympians. The ad thanks them for picking their children back up each time they fall during their competition journey. I didn’t realise until I looked it up, but it’s actually Procter & Gamble Bulgaria’s ad from the 2014 games, with the theme ‘Thank You, Mom’ …

  • Posted: February 23, 2018

Unilever rattling Ad Tech’s cage

It’s been hard to miss. The Global CMO of Unilever, Keith Weed, has threatened to pull advertising budgets from online ad tech platforms. He cites a lack of transparency and trust in the digital ecosystem. This is quite the threat, and it’s certainly grabbed the headlines (not least because he distributed his speech to major media outlets beforehand).

His comments build on a topical issue, which – as one …

  • Posted: February 19, 2018

Ad of the Week – TD Ameritrade

TD Ameritrade make use of Lionel Richie’s personal brand – a wholesome, loved pop icon – to induce trust and alleviate the lingering scepticism and doubt that the public has towards Bitcoin and Crypto (digital) currencies in general.

By first airing the ad on TV (during the Super Bowl), and then across Facebook, Twitter and Youtube, it’s a strong example of how TV has evolved …

  • Posted: February 16, 2018

TCS broker sponsorship: The University of Law / The Guardian

Brokered by TCS, we’re delighted that The University of Law have just committed to a two year renewal of an exclusive sponsorship of The Guardian’s Study Law pages.

Central to the multifaceted partnership is an editorial hub, populated by ULaw content on topics from surviving freshers week to postgraduate study tips. Other editorial elements include an online Q&A which will take a deep dive into a legal issue of …

  • Posted: February 14, 2018

Alexa: Why Are You a Woman?

Digital assistants have grown very popular, and, in particular, Alexa. Alexa is, according to Google, “an intelligent personal assistant developed by Amazon”. By now I assume we all know what Alexa is capable of so I’ll skip that part.

A few weeks ago I came across an article titled “Women vs Machines: Why I won’t invite Alexa into my home”. The article …

  • Posted: February 12, 2018

© 2018 TCS Media