TCS Media

Digital

Clearing Marketing and the Dominance of Google

It was A Level results day last week, which meant that over 60,000 unplaced students flooded the market in search of a university. Clearing is the process which universities go through to fill places with these students.

The importance of Clearing is growing year on year, with many students happy to wait until after results day to find their preferred options.

The objective for universities at this time is to …

  • Posted: August 22, 2018

Ad of the Week – Ikea

This week, IKEA Canada released their short form video IKEA DRAG, where drag queens transformed IKEA products into something unexpected. The message was ‘be yourself and beautiful things will happen’. I’m totally addicted to Ru Paul’s Drag Race at the moment, so naturally I was excited when I first saw this. What stood out for me the most was how well IKEA …

  • Posted: June 22, 2018

Facebook vs Congress: It’s Complicated

After 10 hours of grilling, Mark Zuckerberg’s testimony in front of the US Congress has come to a close. The highlights were embarrassingly ill-thought out questions, and subsequent retorts from Zuckerberg. In response to a question about how Facebook is financially viable while remaining free to users, Zuckerberg succinctly replied “Senator, we run ads”. Aside from these amusing moments, there was a lot …

  • Posted: April 12, 2018

Facebook, Data and Cambridge Analytica

Here’s a story that will run and run. It has all the elements of a Hollywood movie. Wronged innocents, shady organisations, theft and the requisite bad guy.

Facebook were already in the spotlight (and have been for months). However, the involvement of Cambridge Analytica – and links to dodgy elections – have blown this story onto front pages globally. This has heaped further pressure on Facebook, whose stock has plummeted …

  • Posted: March 21, 2018

ISBA backs 100% viewability

The Incorporated Society of British Advertisers’ (ISBA) development of a 100% viewability standard for digital display advertising is pretty good news. But is anyone else confused, or is it just me?

ISBA are now working with MRC: great. They’re also working with JICWEBS. So are the IAB. The IAB and MRC have also worked together. Let’s not forget the regional trade bodies: the WFA, ANA, ACA, and of course …

  • Posted: March 19, 2018

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