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Teleshopping: A Study In Motion

Rani and I attended a recent Teleshopping event, hosted by Sky Media and Clearcast in conjunction with Thinkbox. It was a very enlightening set of presentations which highlighted the continued relevance of Teleshopping and addressed some of the negative perceptions surrounding it.

As TV is so hugely trusted and revered as a medium, Teleshopping is particularly effective for launching new products and driving brand awareness. One of its key benefits is …

  • Posted: November 8, 2018

Ad of the Week – Louis Vuitton

I’m loving this ad from Louis Vuitton for their ninth fragrance – even if it’ll set me back nearly £200!

It uses the power of TV and draws on Hollywood names, acting almost as a mini-film capturing different moments in a woman’s life journey.

The ad stars Oscar-winning actor Emma Stone, was made by Oscar-winning director Sam Mendes, and features music from Beyonce: a winning combination indeed! Without even smelling …

  • Posted: September 14, 2018

SVoD: Advertising in an Ad-free World

The rumours you heard are true, Netflix is now showing ads promoting its content between episodes. Although this is as yet only a trial revealed to a handful of subscribers, the implications therein are intriguing. So far, the response has been negative; viewers are reportedly aggrieved by this unsolicited interruption to their viewing. In fact, the resentment has been so acute that some have threatened to dump their subscriptions. A …

  • Posted: August 31, 2018

Ad of the Week – Halifax

The Halifax “There’s No Place Like Home” TV campaign reminds me of how friendly and down to earth the bank’s staff are. I recently experienced this first hand when I arranged my mortgage through them.

The mortgage advisor in the current TV ad is seamlessly integrated into the classic Wizard of Oz film starring Judy Garland. This isn’t the first time Halifax have used Warner Bros. characters in their ads: …

  • Posted: August 10, 2018

Ad of the Week – TK Maxx

In a consumerist society, advertising predominantly exists to showcase a brand’s benefits and positive attributes. Commercials are rife with superlatives and comparatives to make products and services stand out above the competition. Aside from using ads as a vehicle to communicate apologies for mistakes or faulty items, brands (for obvious reasons) rarely mention any of their flaws.

This is what I really like about the current TK Maxx radio ad. …

  • Posted: August 3, 2018

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