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Arch Rivals Go Over the Top

You’ve got to take your hat off to Reed Hastings, co-founder and CEO of Netflix. Talk about bucking the trend – in 2007 Netflix had 6m subscribers with their biggest rival being Blockbusters. Back in those days DVD’s were mailed out and the thought of live streaming a movie to your phone via the internet was, to many, inconceivable. Investors were alarmed by …

  • Posted: June 13, 2018

Ad of the Week – Uber

It’s fair to say that Uber have had a bumpy ride in recent times. Whether it’s embarrassing outbursts from its former CEO, or losing its licence to operate in London (pending an appeal) over public safety concerns, the ride-hailing app has been a constant source of controversy and public scrutiny.

Now Uber is fighting back. Its latest ad campaign in the UK seeks to confront public concerns head on. …

  • Posted: June 8, 2018

Love: An Island In The Stream

The latest kid on the block in ITV’s most exclusive neighbourhood is the behemoth that is Love Island. It’s fair to say that the initial success of last year’s show blew everyone’s socks off, most notably, ITV’s. The phrase ‘grinning like a Cheshire cat’ would aptly describe the facial expressions of the top tier of executives. The tidal surge in viewing that this …

  • Posted: June 7, 2018

Hits Radio Launches in Manchester

Today sees the launch of Hits Radio, the first major commercial digital radio station to broadcast out of Manchester. The new station kicked off this morning with the breakfast show hosted by Gemma Atkinson, Gethin Jones and ‘Comedy Dave Vitty’.

Hits Radio is the reincarnation of Key 103, the heritage FM station for Manchester. It will incorporate Bauer’s other much-loved local heritage brands, including Nottingham’s Gem, Newcastle’s Metro and …

  • Posted: June 4, 2018

Royal Wedding Tops 2018 TV Viewing Figures

Prince Harry and Meghan Markle’s wedding was the biggest TV event of the year thus far, with 13.1 million people watching on the BBC and 3.6 million on ITV.

The level of exposure was remarkable both domestically and globally, and a major coup for the performers involved. The cellist Sheku Kanneh-Mason, who played a frankly astonishing set including Ave Maria, saw his album rise …

  • Posted: May 21, 2018

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