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Ad of the Week – Halifax

The Halifax “There’s No Place Like Home” TV campaign reminds me of how friendly and down to earth the bank’s staff are. I recently experienced this first hand when I arranged my mortgage through them.

The mortgage advisor in the current TV ad is seamlessly integrated into the classic Wizard of Oz film starring Judy Garland. This isn’t the first time Halifax have used Warner Bros. characters in their ads: …

  • Posted: August 10, 2018

Ad of the Week – TK Maxx

In a consumerist society, advertising predominantly exists to showcase a brand’s benefits and positive attributes. Commercials are rife with superlatives and comparatives to make products and services stand out above the competition. Aside from using ads as a vehicle to communicate apologies for mistakes or faulty items, brands (for obvious reasons) rarely mention any of their flaws.

This is what I really like about the current TK Maxx radio ad. …

  • Posted: August 3, 2018

Love Island, Body Consciousness and Responsible Advertising

No one expected an ITV2 reboot of a failed celebrity reality TV show to become a national phenomenon. The massive popularity of Love Island has been an enormous ratings and financial success for ITV: it is ITV2’s most-watched programme ever and the format has been sold to several other countries including Germany and Australia. It’s also ITV’s biggest show for 16-34s.

The show …

  • Posted: August 2, 2018

Ad of the Week – Haribo

For years now, Haribo’s TV adverts have been hilariously distinctive. Grown adults talking and acting like children may be a very simple concept, but Haribo have managed to take complete ownership of it and make it synonymous with their brand. It totally works too – Haribo sweets might be sugary, stretchy and colourful, but that doesn’t stop people of all ages loving them.

The brand has outdone itself once again …

  • Posted: July 27, 2018

Football’s Coming Home?

A temporary remedy for these troubled times would appear to be the frenzy that is the World Cup.

England’s surprisingly strong performances, capped by their remarkable 2-0 win over Sweden on Saturday, has converged with Andalusian temperatures over the past few weeks.

Compounded by their magnificent 6-1 victory over Panama (a veritable goal bonanza, with England recording their biggest World Cup Finals win ever) and the subsequent thrashing of the recalcitrant Columbia …

  • Posted: July 10, 2018

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