The Caravan Camping & Motorhome Show breaks attendance record
Last month’s Caravan Camping & Motorhome Show at the NEC broke all records. Visitor traffic was up 7.9%, getting on for 95,000 people came through the doors over the six days.
Justin Mallinson, associate director overseeing the campaign planning, said “we are thrilled with the results. Working closely with the NCC marketing team, we developed a really tight, integrated plan that was executed through TV, Radio, Press, online and OOH. The hard work delivered on all fronts”.
“The February show’s attendance endorses the optimistic outlook for our industry, which continues to grow,” said Jenny Summers, Group Marketing Director, NCC. “We are also pleased to see that the demographic of those attending the show continues to diversify, with engagement from those new to the industry.”