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Ad of the Week – Volvo

Ad of the Week – Volvo

I saw this Volvo advert in Oslo Airport, Gardemoen. I think the copywriting ties in so well with the location of the advert being in an airport.
With the summer holidays nearly upon us and the audience seeing this flying off somewhere, whether for business or pleasure, family holidays will no doubt be on their minds. This large poster made me stop, smile and snap a picture. It gives Volvo a sort of ‘edginess’ that they are not always associated with. Over the past couple of decades they have been seen as ‘safe’ – whilst we’ve all hankered after ‘the getaway car’ in heist films (well, I have). Safe has officially become sexy.

Justin Mallinson
Associate Director
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