TCS Media

Ad of the Week – Virgin Holidays

Ad of the Week – Virgin Holidays

Virgin Holidays have released a brave (albeit incredibly cheesy) film showing a straight couple on a honeymoon facing the types of discrimination that LGBTQ+ couples face.

Brave, considering the media hoo-ha around the McCains featuring a gay couple in their ad and subsequently removing them in the 30” cut-down.

It will be interesting to see how Virgin Holidays use this film, whether it will be used in above the line comms or just for internal or external PR.

Even if it is just the latter, Virgin Holidays should be commended for its efforts to become “one of the friendliest LGBT companies in travel, with a plan that focuses on empowering staff, educating customers and influencing suppliers.”

Suzana Lay
Media Account Director

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