TCS Media

Ad of the Week – Twitter

Ad of the Week – Twitter

During the Oscars last week, Twitter ran a timely ad championing female empowerment as part of their #HereWeAre campaign. The ad is narrated with a poem by Denice Frohman, and features 60 seconds of prominent women including filmmakers Ava Duvernay and Issa Rae. My favourite line of the poem was “tell them, when we discovered life on another planet, it was a woman — and she built a bridge, not a border”.

While the content of the ad was impressive, the context made it even better. It ran during the Oscars, which was dominated this year by the #MeToo campaign and the experiences of women in Hollywood. It was particularly significant that the ad came from Twitter – the company has come under fire for its response to abuse faced by women using the platform. A nice touch also that it ran in the same week as International Women’s Day.

Rayhan Uddin
Junior Planner/Buyer

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