Ad of the Week – Three
Being a middle aged male, I am (apparently) quite a hard-to-reach audience. However, being a regular cinema goer, I get my fix of adverts on the big screen. Whilst a lot of adverts don’t grab my attention, the new Three Mobile ‘Go Roam’ advert featuring the ‘giraffe-amingo’ certainly made me sit up and take notice. Linking the use of a mobile phone abroad with a baby giraffe piqued my attention, and the catchy incidental music made the whole idea enjoyable and entertaining. From the 15th June the European Commission have banned European roaming charges anyway, but – to those who don’t know this – the concept of Roam Free on Three could sound like a great offer. A good way of making the mobile provider appear far more generous than they really are, and without which we wouldn’t have had the pleasure of meeting the ‘giraffe-amingo’!