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Ad of the Week – We’re the Superhumans

Ad of the Week – We’re the Superhumans

Following the widespread acclaim Channel 4 received for their ‘Meet The Superhumans’ adverts for the 2012 Paralympic Games in London; the same in-house creative team had a tall task to replicate the success & impact again for the Rio Games – but with ‘We’re The Superhumans’ they’ve pulled it off.

With the full YouTube trailer running at over 3 minutes it’s a showreel of the strength of human spirit, highlighting men and women refusing to be defined by limitations; soundtracked by a cover version (by a group of disabled musicians) of Sammy Davis Jr’s ‘Yes I Can’.

Aled Schell
Entertainments Planner/Buyer

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