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Ad of the Week – Samsonite

Ad of the Week – Samsonite

It’s not quite ‘Ad of the Week’ but more ‘Ambient idea of the Week’!

I don’t think this is something that happens often over here but it seems that in France if people aren’t sure about the durability/safety of their luggage they can use a wrapping service that wraps their luggage in a plastic film for extra security whilst travelling. So, Samsonite set up their own free wrapping service available for anyone without a Samsonite case. Samsonite wrapped their case for them and then stuck a label on the front saying “I Wish I Had a Samsonite” – a great and innovative way for them to get their name across.

Julia Howes
Media Planner/Buyer

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