Ad of the Week – Samsonite
It’s not quite ‘Ad of the Week’ but more ‘Ambient idea of the Week’!
I don’t think this is something that happens often over here but it seems that in France if people aren’t sure about the durability/safety of their luggage they can use a wrapping service that wraps their luggage in a plastic film for extra security whilst travelling. So, Samsonite set up their own free wrapping service available for anyone without a Samsonite case. Samsonite wrapped their case for them and then stuck a label on the front saying “I Wish I Had a Samsonite” – a great and innovative way for them to get their name across.