Ad of the Week – RSPB
This DRTV commercial promotes the RSPB’s free guide ‘Welcome Wildlife to your Garden’, using a combination of 2D and 3D CGI and live action footage. This brings the storybook to life and makes for a fun and endearing commercial.
Much of our wildlife is under threat and across the UK nature is struggling to survive. Hedgehogs, House Sparrows and Bees are amongst those in trouble. This commercial tells the story of nature’s struggle, and explains how we can all help.
It catches the attention of everyone interested in encouraging wildlife into their garden (old and young alike) and promotes a great call to action.
…oh, and yes, I’ve ordered mine!