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Ad of the Week – PETA

Ad of the Week – PETA

I really liked the campaign launched by PETA last week, where they took over an entire tube station, encouraging people to go vegan. The combination of the various formats is really powerful and although the message delivered is simple I found it very moving! Great time of year to launch a campaign like this as people are rethinking their dietary habits!

Candice King
Media Planner/Buyer (Ents)

Peta 1


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