Ad of The Week – Netflix
Netflix’s latest campaign, targeting London tube passengers, exemplifies our binge watching sub-culture and is synonymous with the brand itself.
Binge watching has now spread across all devices. On-the-go viewing via mobile e.g. on the tube, is now something of the ordinary and another opportunity to satisfy one’s Netflix fix.
The campaign takes stills from some of their most popular original shows, and uses clever strap lines to evoke emotions and sentiment that are all too familiar for binge watchers. For example “When you realise you’ve left your headphones at home”.
The campaign unites London undergrounders with the common thread: because we are all living such busy lives, the only way to watch our most loved shows is to binge them. And there to keep us company along the way is Netflix.
Junior Online Account Manager