Ad of the Week – Mercedes-Benz
This ad is simple, but made me smile, and I stayed to watch its duration rather than go to make a cup of tea. The sentiment resonates well with me because I’m the youngest sister and the youngest of 4 female cousins – I was used to hand-me-downs as a child!
Advertising that brings back childhood memories and evokes an element of nostalgia is clever; emotion always helps to build brand affinity.
I’ve heard the Mercedes-Benz Approved Used ad on the radio countless times, but hadn’t seen the TV ad until recently. The music and tag line tie the two platforms together nicely, creating a solid and memorable campaign message.
Media Account Manager