Ad of the Week – McDonald’s
The new McCafé TV ad got me chuckling this week. Their ad is made up of scenarios we are all too familiar with when we go out for our daily coffee. McDonald’s pokes fun at the pretentious hipsters serving pretentious coffee to very confused-looking customers. Since when did coffee become so damn complicated? McDonald’s aren’t really known for their great coffees. However, hats off to them for finding the gap in the market for coffee simplicity and owning it.