TCS Media

Ad of the Week – Loose Women

Ad of the Week – Loose Women

The Loose Women panellists recently bared their bodies – on billboards around the country, natch – for their latest campaign ‘Body Stories’.
It might not sound too unusual, until you realise that the photos are sans filters and airbrushing. The aim of the campaign is to encourage all women, whatever age or size, to celebrate the story their body tells. I think it’s refreshing to see women in the public eye showing us that one size doesn’t have to fit all.

Hannah McCready
Media & Marketing Account Executive

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