AOTW – Isle of Dogs
This week’s AOTW is from for Isle of Dogs, the new Wes Anderson film which came out last week. It imitates a standard lost dog poster, with tear off leaflets instructing those who see the ad to text FIND SPOTS. Once the text is sent, you receive a response with instructions on how to enter a competition to win free tickets to see the film.
This is a good example of how to engage with the public and build hype for the film’s launch.
Junior Online Account Manager