TCS Media

Ad of the Week – IKEA

Ad of the Week – IKEA

I love Ikea’s Frakta bag ad published last month. It draws on the similarity between the signature Ikea massive 40p shopper bag, and the new Balenciaga £1,600 blue leather tote, and has been much commented on in the media industry.


I find the humour of the checklist to ensure the Ikea tote is authentic (and not a fake) great, sometimes funny advertising is the best at raising brand awareness and word of mouth!

Sarah Hodges
Media Account Manager

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