Ad of the Week – Ikea
This week, IKEA Canada released their short form video IKEA DRAG, where drag queens transformed IKEA products into something unexpected. The message was ‘be yourself and beautiful things will happen’. I’m totally addicted to Ru Paul’s Drag Race at the moment, so naturally I was excited when I first saw this. What stood out for me the most was how well IKEA combined the worlds of fashion and interiors, encouraging people to bring personality into their homes.
Lately I’ve become quite a fan of the Swedish furniture retailer. Last month they played off the royal wedding to push their home goods. Before the big day IKEA offered customers the next best thing to Prince Harry: a chair called Harry. They continued with this theme the day after the wedding by promoting its Pruta food containers with the message “When you’re stuck with leftover cake from 600 wedding guests”.
I’m loving the relevance of their ads, the diversity, and the tongue-in-cheek approach. They’re doing a fantastic job of giving the IKEA brand its personality.
Condragulations IKEA, you are the winner of this week’s ad of the week!
Media Account Manager