TCS Media

Ad of the Week – HSE (Health Service Executive)

Ad of the Week – HSE (Health Service Executive)

I came across an article about an Irish anti-smoking ad that was so good it had been imported across the Atlantic to run in New York. I watched it, and was not disappointed.

Originally released last year by Ireland’s health service, the HSE, the ad tells the stories of (real) ex-smokers to encourage others to give up for good.

31 seconds in, I got chills. Over 1m people in Ireland have successfully quit smoking, and I’m sure this HSE ad will persuade more to join the club.

Hannah McCready
Media & Marketing Manager

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