Ad of the Week – Ghostbusters
Last week’s Ad of the Week had to be the Ghostbusters takeover of Waterloo station.
While we might not be expecting too much from the ‘re-boot’ of Ghostbusters, the media world has changed greatly since the last instalment in 1989.
With Waterloo Station being one of the most used venues for blockbuster releases (after last year’s Jurassic World), it has now been overrun by Sony Pictures’ Ghostbusters 2016 film release. Utilising a concourse domination, the immersion zone (which includes the floor), the ceiling and of course a large number of digital screens made the campaign one of those PR and social media dreams – with everyone that enters getting out their smart phones and tapping away.