TCS Media

Ad of the Week – Cisco

Ad of the Week – Cisco

Now that Winter has come to Westeros, Tyrion has seized the opportunity to escape the impending doom of the army of the dead to become the face of IT giant Cisco’s latest campaign. Escaping the long night, the ad sees Peter Dinklage traverse the streets of London instead of Kings Landing. The ad is a long monologue delivered directly to the camera, and we’re asked some important questions. As the sensation of fear and an omnipotent threat grows in the ad we’re told there are now more connected devices than people on the planet. Then we’re offered the solution – Cisco’s new security offering ‘The Network’ – and the sense of tension dissipates. Whilst the product is incredibly dry and boring, the script in the hands of Peter Dinklage turns from what could have been a boring B2B ad to something that is a wonderfully acted and very powerful. Perhaps after recent hacks and leaks this new Cisco system is something HBO may want to invest in…

Callum Jewell
Media Account Executive

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