Ad of the Week – Carmex
I heard this Carmex ad on Capital Xtra first thing in the morning. My first thought was “I wonder which new song this is?”. After listening more closely I realised that it was in fact, a very catchy ad! I was quite impressed because it stopped me from changing stations or moving to Spotify (yes, even I sometimes try to avoid ads).
The ad is creative and it shows. By using a catchy jingle (inspired by Grime music – which is often played on Capital Xtra), Carmex reached its audience in a fun and relevant way.
Junior Media Planner/Buyer