TCS Media

Ad of the Week – Carmex

Ad of the Week – Carmex

I heard this Carmex ad on Capital Xtra first thing in the morning. My first thought was “I wonder which new song this is?”. After listening more closely I realised that it was in fact, a very catchy ad! I was quite impressed because it stopped me from changing stations or moving to Spotify (yes, even I sometimes try to avoid ads).

The ad is creative and it shows. By using a catchy jingle (inspired by Grime music – which is often played on Capital Xtra), Carmex reached its audience in a fun and relevant way.

Patricia Hytonen
Junior Media Planner/Buyer

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