Ad of the Week- Cancer Research
Earlier this week I walked past two cheery volunteers, raising money for Cancer Research in the run up to World Cancer Day.
Standing on one side of the ticket barriers, they encouraged those entering/exiting the station to donate. What really struck me was that they accepted contactless donations.
I rarely carry cash, and (after watching numbers of commuters donate using their cards) it looked like I wasn’t the only one.
This meant people, who already had their cards out to enter/exit the tube, could quickly tap to donate and then continue with their day.
A clever strategy which I’m sure Cancer Research are seeing the benefits of!
Media & Marketing Manager