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Ad of the Week- Cancer Research

Ad of the Week- Cancer Research

Earlier this week I walked past two cheery volunteers, raising money for Cancer Research in the run up to World Cancer Day.

Standing on one side of the ticket barriers, they encouraged those entering/exiting the station to donate. What really struck me was that they accepted contactless donations.

I rarely carry cash, and (after watching numbers of commuters donate using their cards) it looked like I wasn’t the only one.

This meant people, who already had their cards out to enter/exit the tube, could quickly tap to donate and then continue with their day.

A clever strategy which I’m sure Cancer Research are seeing the benefits of!

Hannah McCready
Media & Marketing Manager

Cancer research

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