Ad of the Week – Bungie / Activision
Travelling home one evening I saw these ads for ‘Destiny 2′, Sony PS4’s latest game, developed by Bungie and published by Activision. It was a set of five consecutive adverts, with two either side of of the central ad – which read ‘NEW LEGENDS WILL RISE’. What made it so great was that each panel was on mounted glass, sharpening the clarity of the images and making the creatives look incredible – you couldn’t miss them.
These adverts definitely delivered the message that this is a slick, fast-paced new game with amazing graphics; all the key ingredients for a successful video game.
Junior Online Account Manager