TCS Media

Ad of the Week – Budweiser

Ad of the Week – Budweiser

An oldie but a goldie!

This Budweiser commercial hit the screens after it appeared during the Super Bowl in 2000. The ad featured a couple of mates repeating the phrase to each other over the phone as they drank bottles of Bud and watched the game on TV. The campaign went viral before we even knew what viral meant, as people from around the world began greeting each other with the newfound urban phrase. It was a huge hit, parodies were made and awards won. The ad became part of pop culture and everyone including media personalities talked about it. Digitally the campaign was ahead of it’s time; the brand directed viewers to Budweiser.com, where they could learn how to say “Whassup” in more than 30 languages!

Julia Howes
Media Planner/Buyer

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