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Ad of the Week – Bohemian Rhapsody

Ad of the Week – Bohemian Rhapsody

To mark the release of the biopic Bohemian Rhapsody, the Metro newspaper wrapped 5,000 copies with that very famous silhouette of Freddie Mercury and his microphone. These were handed out exclusively at London Waterloo and London Liverpool Street stations.

It wasn’t just an ordinary cover wrap: when the first page was turned, the first few lines of the famous Queen song played out loud. It was bold, bright and Bohemian, but ‘is this the real life, is it just fantasy?’

Of course, I’d already bought my ticket to see the film, and this will be cinema trip number 117 this year…

Justin Mallinson
Director of Entertainments

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