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Ad of the Week – Jurassic World: Fallen Kingdom

Ad of the Week – Jurassic World: Fallen Kingdom

I have always felt something was missing at King’s Cross station: Dinosaurs. Luckily, Universal Pictures have found a way to fill the Dinosaur-shaped hole that is King’s Cross station by staging a takeover to coincide with the premiere of Jurassic World: Fallen Kingdom. The centrepiece of the takeover, which I find to be particularly menacing, is the full sized Tyrannosaurus Rex.

Whilst station dominations like these have been seen before, there’s no doubt that this is a memorable and captivating piece of advertising. I, for one, am certainly now more excited about seeing the latest instalment of the Jurassic Park franchise.

Finally King’s Cross has something other than Harry Potter’s Platform 9¾ for the public to queue up for, and take photos of. But hurry! Like their ancestors these dinosaurs are also doomed to extinction.

Rik Cowie
Media Account Manager

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