Ad of the Week – John Lewis & Waitrose
The new ad by John Lewis/Waitrose is fab, and it’s not even Christmas time! The ad featuring a performance by school children of the Queen classic Bohemian Rhapsody premiered this week during The Great British Bake Off.
This two minute ad highlights the re-branding of John Lewis & Waitrose, kicking off a joint marketing campaign entitled ‘& Partners’.
In a challenging retail market, this re-brand focuses on the brands’ commitment to customers.
I personally think the story of the new TV ad is a fun and effective way of highlighting the new partnership, and I’m especially loving their message “when you’re part of it, you put your heart into it”, just like us at TCS Media.